Art Director: Alecia du Toit
Executive Creative Director: Darren Kilfoil
Copywriter: Robert Selmer-Olsen
Company: Avatar Agency
Client: Absa
TVC
We’re going to tell the story of a business – all its highs and lows through the eyes of our main protagonists, Peter and Abigail.
The business is an established African tech company that creates innovative products that benefit society. This film follows its story, from the development of its tech, to agreeing to deals with overseas markets, listing on global stock exchanges and growing beyond what it could have imagined. Along every step of the way, Peter is there, side by side with Abigail.
As the story progresses, we see him growing a bit older, getting a few grey hairs – signifying that this has been a long, deep and well-travelled journey. Our reveal is that Peter is not a partner in this business, but rather their dedicated Absa CIB banker.